Pay Per Click is an internet advertising model which aims at directing traffic to websites or custom landing pages. A form of search engine marketing, pay per click involves displaying ads on top or on the right side of search engine results and are generally termed as sponsored listings.
As the name suggest, payment is made on the basis of the number of clicks the displayed advertisement gets. Pay per click is dependent on keyword selection, the budget set, search engine, ad creation and so on. Advertisers usually bid on the keywords that is their primary target. The more they bid, higher is the chance of the ad appearing among the listings.
Benefits of PPC
1. Quick results - Your ad will be displayed as soon as your campaign goes live giving you immediate results and traffic.
2. Budget - You can set budget for your campaigns thereby controlling your overall marketing budget.
3. Target audience - PPC allows you to create campaigns targeting specific market in a particular location or country.
4. Ad schedule - You can schedule your PPC campaign as per the day or hour you deem fit.
5. Measurable - You can monitor and measure the success of your campaigns giving you the liberty to tweak your ad campaigns as often as required.
Since advertisers have to pay for the number of clicks their ad gets, it is important to make sure that the ad campaign is successful in diverting traffic to the website. Here are some pointers on how you can ensure a successful PPC campaign.
1. Use keywords that is relevant to your business and has high ranking on search engines.
2. Use keywords that are pertinent to the website or landing page the visitors will be diverted to. People will expect to be taken to a page that is relevant to the keywords given in the ad.
3. Pause your ad campaign on days you cannot monitor it or days you think the ad shouldn’t run. This way you won’t end up spending on running the campaigns on irrelevant days.
4. Read the terms and conditions before starting an ad campaign.
5. Plan you ad campaign and focus on your target market. Narrow down your target market by location and demographics.
6. Strike out any keywords (negative) to avoid your ad being displayed to users of these keywords. For example, you don’t want your ad on residential real estate being displayed to people who search for yachts.
7. Make your ad attractive to prompt people to click on your ad. Include special offers and incentives to stand out from your competitor’s ad.
8. Test your keywords and ad to make sure you have an impressive ad campaign. Keep tweaking your ad by monitoring your analytics regularly.
9. Monitor the performance of your ad, click through rates and conversions. See which ad worked and which didn’t.
Due to highly effective results, PPC advertising is considered as one of most fast and effective way to drive traffic to your website. To know more about how PPC can help your business, email us at support@newplans.com
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