How E-Mail Marketing Can Boost Sales

E-Mail marketing is an excellent way to advertise your listings. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. By enabling you to measure the level of your recipient’s interest, email campaigns help you to alter your strategies to boost the response rates.

Here are a few steps towards successful email marketing - 

• Create a list of your target customers

• Knowing their needs, wants and interests will be helpful to discover what encourages them to take actions

• To avoid spam make sure these customers have agreed to or, are loyal to receive the email

• Avoid purchasing contact lists from third party sources

• Based on the selected target audience, determine the kind of campaigns to be used: newsletters, press releases, event invitations, holiday or seasonal promotions, new product or service announcements etc.

• Determine the best time the target audience is most likely to open and read your email. Midday delivery is better than mornings or evenings

• Determine the right day of the week to send out campaigns. Usually Tuesday and Wednesday bring better results as compared to other days

• If the target audience is diverse, carry out some testing to determine the right timing

• Don’t use deceptive subject lines

• Give recipients an option to opt-out of your mailing list

• Get reports/analytics on each email campaign

•  Analyze the results obtained and compare them to the previous email campaigns results. This will help you to determine whether the goals of current campaign were achieved

• Based on the results, outline strategy for new campaign

Email marketing allows you to create brand awareness and boost sales. So start building your contact list, create attractive e-mail designs, execute e-mail campaigns and track the results. 

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans.com is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Plan of action to drive traffic to your website

Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.

Here are a few things to get you started -

1. Search engine optimization

Search engine optimization is important to a business as 90% of all online traffic is achieved through the various search engines. Therefore, the key to success is to know how well you can properly market your company through search engine optimization. Make sure your website is search engine optimized with the necessary meta tags, meta descriptions, title tags, and relevant keywords.

2. Submit articles and press releases

Write articles and press releases and submit to various sites online. The content should be fresh and relevant. Focus more on educating rather than selling. But make sure to mention your company contact information at the end of each post.

3. Social media marketing

Develop online presence by actively participating on major social media sites like Facebook, Twitter, and LinkedIn etc.Keep people engaged with relevant materials and offers. Join groups and become an active participant. Actively participate in conversations and keep it subtle. Try not to push your business on the people responding to you.

4. Blogging

Write and post blogs about your business on a regular basis. Frequency of the post can range from 3 to 5 times a week. Make sure the content of your blog is fresh and not repetitive. Include information which will help your audience. Check for visitor comments and encourage them to share your blog.

5. Marketing forum

Join your business related forums where you can converse with other people involved in the forum. Encourage people to post comments and participate. Create a healthy conversation.

6. Updating your website

Constantly update your website content with fresh and relevant content. Visitors coming to you site doesn’t want to read the same thing over and again. Motivate them to come visit your websites regularly and pass on information you think will add value to them.  Also, new content is more attractive to search engines.

7. Links

Submit your website URL on relevant directories. Also try to backlink pages of your website from other sites. This will improve the credibility of your website and also help in bringing in traffic.

Make sure to add information about your company and the link to your website on all the accounts created on social media, blogs and forums. Make it customary to add links to relevant pages on your website.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Property Websites and  Listing Websites with Virtual Tours, Interactive Presentations, Flyers, E-mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.