How to use Facebook to connect with potential clients

A lot has been said about leveraging Facebook for marketing. Even though there are about thousands of strategies to tap the opportunities that Facebook has to offer, it is important to understand how Facebook can be used to get more clients.

Create your Facebook account if you don’t have one. It’s always better to keep your personal account and your business account separate, though it may work for some. Your clients may not be interested to know what you did over the weekend or which party you attended. Instead, by having a business account you can focus on sharing informative content with them.

Gone are the days when you handed out cards or asked for contact details. It’s now time to find your potential clients on Facebook. So make an email list of your prospects and send them a friend request on Facebook. Avoid sending out too many friends requests in a day and send friend requests only to people you know as Facebook might consider your requests as spam and block your account for a few days to a month.

If you have a business page, invite your Facebook friends to visit your page and become a fan.  

Grab your prospects attention to your page by posting regularly. You can post your listings and informative articles alternatively.

If you have a website, add your Facebook page badge for website visitors to see your live Facebook feeds and to get immediate access to your Facebook page.

If you’re posting articles and blogs, set them up to automatically post the articles or blogs to your Facebook page.

Post links to your monthly newsletter and email campaigns to your Facebook page.

Try to create a professional yet personal relationship with your clients. It’s a good practice to ‘Like’ the posts they publish or to leave a message on their birthdays.

Acknowledge every comment that your fans post. If someone posts a comment criticizing or complaining about your services, take it in a positive way, apologize and suggest a solution instead of ignoring it.

Tag people in photos and comments whenever you can. Just don’t go overboard with tagging as some people may not like the idea of posts showing up on their wall.

Try not to use your Facebook profile to oversell and avoid exposing yourself too much by over posting.

Facebook marketing is effective and simple. The key is to keep it simple and focus on building your fan base. All you need are a few minutes and you can triumph over marketing. If you want help with Facebook, contact us at support@newplans.com and we will be glad to guide you.